Pound for pound, bison is about 30 per cent higher in protein than beef.  This accounts for its richer taste.  You will also find this difference means smaller portions will satisfy most appetities.  Though your price per pound for bison may be higher than a comparable cut of beef, you will find this difference more than offset as less will go farther.  And you save energy too, with the lower heat, shorter cooking process.

Cholesterol-conscious people will find bison with its low fat content, especially appealing.

Weight Watchers are adopting bison meat as a neutral meal in many areas where the meat is readily available.  This means dieters may eat bison without forfeiting allowed beef and pork meals.

Bison has never been known to cause an allergic reaction in anyone.  Persons whose systems react unfavorably to some food products will find they thrive on bison meat.

And perhaps best of all, bison meat is totally natural.  No force feeding with questionable chemicals, no additives -- just 100 per cent pure nutrition.